Scurri, a delivery management platform, announced today that it has acquired HelloDone, a market-leading artificial intelligence (AI) platform based in the UK that offers conversational AI solutions to brands and retailers.

Conversational AI technology from HelloDone leads the industry in providing post-purchase customer support on digital messaging platforms like Facebook Messenger, Instagram, and WhatsApp.

This allows retailers to use AI-powered chat to automatically respond to customer inquiries, providing efficient and quick solutions for customer needs at scale to improve delivery and customer care. Leading ecommerce brands and retailers currently use HelloDone’s carrier management and post-purchase solutions, which HelloDone’s solution greatly enhances and supplements Scurri’s offer.

The HelloDone team will become a part of Scurri through the acquisition, bringing rich, specialized AI experience to the company’s current product and engineering functions to spur product innovation. All technology, trademarks, intellectual property, and clients will also be acquired by Scurri. Through a transfer arrangement and restructuring, this acquisition is being made possible.

“Scurri’s acquisition of HelloDone demonstrates our commitment and ambition to accelerate growth for our customers by empowering them to be at the forefront of the AI revolution that is rapidly changing the retail industry,” said Rory O’Connor, Founder & CEO of Scurri. “HelloDone’s technology offering is highly complementary to ours and will enable us to unleash new capabilities and give our customers even greater control over the most fundamental pillars of their business – delivery.”

“HelloDone’s services are highly synergistic with Scurri’s and we are excited by this opportunity to blend our collective knowledge, expertise and technology to provide a distinct competitive advantages as a fully integrated solution-driven delivery and post-purchase service provider,” commented Ed Hodges, Founder & CEO at HelloDone.

The gross merchandising value (GMV) of goods processed through Scurri’s platform increased to over €12 billion in 2023, according to the company’s report. With more than 1,000 carrier services and 97% carrier coverage in the UK, Scurri offers retailers a dependable and strong last-mile delivery solution. The company provides the greatest degree of flexibility in the market for efficient shipment allocation and carrier management, enhancing speed and choice for customers and preserving economical and effective fulfilment operations for retailers. With the introduction of Scurri Track Plus, the company’s post-purchase experience solution, last year, retailers and brands were given the ability to take control of post-sale communications and provide branded delivery updates.

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Hexaware Technologies, a leading global provider of digital solutions, today announced the acquisition of Softcrylic, a premier data consulting firm headquartered in Minneapolis. This strategic acquisition bolsters Hexaware’s data and analytics capabilities, enabling the company to offer clients a comprehensive suite of services to drive marketing and customer journeys through data and technology.

By leveraging Softcrylic’s expertise in customer journeys and marketing technology alongside Hexaware’s engineering prowess and AI expertise, the integrated organization will enhance the capabilities of the CMO office in driving business growth through effective data utilization. Together, they will enable enterprises to extend and customize the data journey beyond marketing into multiple lines of business.

“The acquisition of Softcrylic aligns perfectly with our vision of becoming a dominant preferred partner for our clients’ needs around customer and marketing analytics,” said Girish Pai, Global Head – Data & AI at Hexaware.

“Softcrylic’s deep data capability combined with their marketing analytics expertise will enable us to help our clients unlock the power of their data and drive tangible business outcomes.”

“Joining forces with Hexaware presents an exciting opportunity to expand our reach and accelerate our growth,” said John Flavin, CEO, Softcrylic. “We are confident that our combined expertise will create a powerhouse in the data consulting space.”

Softcrylic brings a unique blend of data strategy and engineering expertise. They specialize in tackling complex data challenges, from data capture and validation to data modeling and activation. With multi-tiered marketing stack expertise across Adobe, Google, and Salesforce, coupled with their engineering capabilities on Microsoft Azure and Amazon AWS, Softcrylic empowers organizations to harness their data and gain deeper insights through advanced data activation techniques.

Softcrylic works with many of the most recognized brands in the world across Travel & Hospitality, Food & Beverage, Retail, Financial Services and Sports & Media. Aidan Lyons, a Softcrylic client and CEO of FanCapital, stated “Softcrylic is a critical partner for FanCapital as we build the largest sports vertical audience and incremental monetization platform in the world. I look forward to continuing our work with Softcrylic and believe the expanded capabilities of Hexaware can further enhance our data strategy.”

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